During my time as CEO of Urnex, I relied on metaphors to communicate priorities and unify our team. While some were from movies and others from the coffee industry we served, my favorite was that of the lobster. Remembering that the molts always come was our team’s way to keep focused and prepare for the inevitable. Through discipline and high expectations, we built an organization of extraordinary value. In the process, we created a workplace experience unlike any other.
With each molt, a lobster grows 15% — the rate of growth we targeted and achieved for 15 consecutive years.
The book is divided into three sections:
Grow Like a Lobster cuts through the academic doctrines and delivers actionable concepts that readers can immediately implement to focus on achieving extraordinary results.