Josh’s approach to business has always been about creating an organization that is strong, secure, and able to avoid distraction. Throughout his career in the coffee industry, he relied on the unusual metaphor of the lobster to unite the team and prepare the organization. Awareness that lobsters never stop growing and of the trauma they experience during molt can remind any business to enjoy the ups while preparing for the downs that always come.
This website, blog, and book project are all motivated by Josh’s sincere desire to help others who seek to build extraordinary businesses. Through sharing his personal experiences and insights, Josh offers a new way to confront challenges and simple approaches to building special and lasting organizations.
Josh has a B.A. in Political Science from Yale College and an M.B.A in Marketing and Finance from the Kellogg School of Management at Northwestern University. Along the way to building brands within the world of coffee machine cleaning products, Josh worked in investment banking for Salomon Brothers and in marketing for Unilever Home and Personal Care.